https://www.kraftwhatscooking.ca/.../products/kraft-hazelnut-spread-20180004 They wanted to create interest and excitement about having a new hazelnut spread option. Nocciolata Organic Hazelnut Spread – $8. $6.84 / Each. Sorry, your blog cannot share posts by email. Sorry, your blog cannot share posts by email. A new spread is in town! What: “Can’t handle it,” a brand spot for Kraft’s new-ish Hazelnut spread. How does this food fit into your daily goals? There are 110 calories in 1 serving (20 g) of Kraft Hazelnut Spread. But to really break through in a category dominated by one very famous hazelnut spread, Nutella, Kraft needed something bigger. 60 % 8g Fat. “Once consumers have tasted Kraft Hazelnut Spread, they love it, and we have seen that through solid trial and repeat rates in only eight months in market,” said Gotlib. 8 / 67g left. It has just launched a PB with chocolate spread with a label crowing: “50% less sugar than the leading hazelnut spread (per 1 tbsp. Fat 59g. How: The creative idea was to imagine Kraft’s new hazelnut spread being introduced to consumers in Italy, the home of Nutella. Kraft Hazelnut Spread With Cocoa 725G. Packed with rich and chocolatey flavor, Pyure Hazelnut Spread contains no palm oil and tastes great on your morning waffles, paired with fruit, or better yet, spooned straight from the jar! Posted on: 26 November 2020 “We had a direct link to camera. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to email this to a friend (Opens in new window). “They said ‘Let’s go out and be a challenger, let’s try to be disruptive and have some fun with it.'”. Fitness Goals : Heart Healthy. Advertising agency Rethink, Toronto has created a pretty funny spot for Kraft Hazelnut Spread which takes us to Italy. A post shared by Kraft Peanut Butter (@kraftpeanutbutter_ca). Sodium 2,278g. Buy products such as Core Power Protein Shake, Chocolate, 26g Protein 14 Fl Oz, 12 Count at Walmart and save. Irresistibly rich and creamy, made with no palm oil … Daily Goals. L ast month, Kraft launched the first advertising for its new hazelnut spread with an ad that directly challenged the category’s dominant brand, Nutella. Ingredients: SUGAR, SUNFLOWER OIL, HAZELNUTS, COCOA, SKIM MILK POWDER, WHEY POWDER, COCOA BUTTER, SUNFLOWER LECITHIN, ARTIFICIAL FLAVOR, CITRIC ACID. Kraft Hazelnut Spread 725g For $3.77 Use Your Tear Pad Coupon And Save $1 And You Pay $2.77 Another great deal/coupon brought to you by The Canadian Savings Group We always try to note which coupons are used in each deal at the top of the post. : Calorie Breakdown: 57% fat, 40% carbs, 4% prot. Last month, Kraft launched the first advertising for its new hazelnut spread with an ad that directly challenged the category’s dominant brand, Nutella. *Pyure Hazelnut Spread with Cocoa contains 2g of sugar per 2 Tbsp serving. A new voice for a new age of Canadian marketing. Hailing from the makers of beloved Canadian brand, Kraft … Log Food. A young woman introduces her nonna to the Kraft hazelnut option before three of her friends join via video chat. With household penetration at just 28% for the category in Canada, Kraft saw a chance to leverage the high brand awareness it has with its peanut butter to introduce hazelnut spread to more households, he said. Post was not sent - check your email addresses! The brand is extending the idea with a new social video featuring a similar taste test conducted with some Canadian Italian nonnas. “It’s never going to be the same as being shoulder to shoulder with the director and being there, but given the circumstances, it couldn’t have run any smoother,” he said. “The one nice thing is it forces everyone to let go a little bit, and I think that is a good thing. Have a watch. This Kraft Hazelnut Spread is great in and of itself, with a great hazelnut and chocolate flavour, although in comparison, it's simply not as smooth and creamy. Why: Kraft launched its hazelnut spread in July. Director Leigh Marling was on set with an Italian crew, while the agency and client teams were all watching via video feeds— through both nights of the two-day shoot, thanks to the six hour time difference—back in Canada. We have a $1.50/1 Nutella Hazelnut Spread 13 oz+ any, coupon from the 11/22 Smart Source insert. Who: Kraft Heinz and Rethink, with Starcom for media. The jars initiative was part of the larger branding campaign led by Rethink with The Kitchen handling social elements and Starcom handling media. Kraft Hazelnut Spread Crunchy Reviews | 4.0 out of 5 | Join Home Tester Club for free product tests and 1,000s of product reviews. $6.09 / Each. “Canadians are nostalgic about their hazelnut spreads, but as the challenger brand in the category, an obstacle is encouraging loyal Canadians to give us a try versus others,” said Daniel Gotlib, associate director, brand building and innovation, Kraft Heinz Canada. Through 12/10 Stop & Shop has Nutella Spread 13oz on sale for just $3.00 each. https://www.trendhunter.com/trends/kraft-heinz-hazelnut-spread He was referring to Kraft’s recent “Kraft Hazelnut Spread: Can’t Handle it” advertisement. “We think that is the point of difference,” said Dubrick. There were some communications then, but it was mostly social and focused on the fact that the product is made without palm oil. The shoot: Yes, that is actually Italy (“You can’t fake Italy,” said Dubrick), although the shoot was done remotely. At first, the Italians are sceptical about the Canadian upstart—even mocking Kraft’s familiar peanut butter bear mascots on the packaging—until they try it and their doubt is replaced by embarrassed (and comical) amazement. They, too, seem unsure about the spread at first; naturally, when they try it, they love it. The campaign is designed to spark conversation about a new entry into the category, break down category conventions, and inspire trial of the new Kraft Hazelnut Spread.”. Combine flour, baking powder, baking soda and salt; set aside. 22 / 2,300g left. https://www.hometesterclub.com/au/en/reviews/kraft-hazelnut-spread Beat hazelnut spread, butter and sugars in large bowl with mixer until light and fluffy. Although sceptical at first, the Italians are shocked at how good the Kraft spread tastes. https://www.freshdaily.ca/food/2020/07/kraft-hazelnut-spread-canada 1. Kraft is also using social to have some fun with the product’s name, or lack thereof. But giving that flexibility to the director and to the team to run just a little more than you normally would, I think really empowered them to put together a really great piece.”. https://www.cookinglight.com/eating-smart/what-to-know-about-nutella Size : 725g. Kraft Hazelnut Spread With Cocoa 725G, FreshCo Items . Kraft Hazelnut Spread is the next big contender in the category and is here to revolutionize Canadians' hazelnut spread game. Add 1 to Cart Related Items-+ Kraft Chocolate Peanut Butter, 500g . “We actually embraced that idea of being a challenger brand,” said Dubrick. Find calories, carbs, and nutritional contents for kraft hazelnut-spread and over 2,000,000 other foods at MyFitnessPal.com. Why: Kraft launched its hazelnut spread in July. Shop for Dairy, Eggs & Cheese in Fresh Food. Press Enter / Return to begin your search. Kraft Kraft - Hazelnut Spread with cocoa. The same serving of the leading hazelnut spread contains 21g of sugar. But to really break through in a category dominated by one very famous hazelnut spread, Nutella, Kraft needed something bigger. I’m not going to lie, I really thought this … There were some communications then, but it was mostly social and focused on the fact that the product is made without palm oil. Using the hashtag #KraftHazelNuts, the company is asking Canadians to suggest a better name for the product for a chance to receive a personalized jar (all of the jars are already gone. Serving Size : 1 tablespoon 22gms. A new voice for a new age of Canadian marketing. When & Where: The new ad is on TV and digital now. PR agency The Colony Project worked with Daily Hive to produce the Nonnas taste test video. If you look at … With their thick Italian accents, the four nonnas are charming and genuine (except for some clearly prompted observations about the spread being made without palm oil and being low in saturated fats). After coupon pay just “We are curious to see what consumers think we should call it, and, if a really exciting name is revealed, we may consider it in the future,” said Gotlib. You can think of it is as a remote video village, but instead of the cable going 100 yards, it went a few thousand miles,” said Dubrick. This is "Kraft - Hazelnut Spread" by Grayson Music on Vimeo, the home for high quality videos and the people who love them. “When you think about hazelnut spread, you’re looking at a one-brand category,” said Rethink’s executive creative director, Mike Dubrick. kraft hazelnut-spread nutrition facts and nutritional information. Enjoy this delicious spread made with real roasted hazelnuts, skim milk, and cocoa. 37 % 11g Carbs. serv. Press Enter / Return to begin your search. Kraft is taking on Nutella. Calorie Goal 1,875 cal. “So, we wanted to ask consumers what they would call it. 125 Cal. “There’s a need to prove our credentials,” said Dubrick. So will the company really choose a new name based on consumer responses? The conceit was a trip to Italy, the home of Nutella, to taste-test the new Kraft spread with those who for whom Nutella is part of the cultural fabric. “Once you try it, you realize it tastes great. ), “There has been some confusion as to what to call our product,” said Gotlib. So we see these people in Italy overly enjoying it.”, Kraft as a challenger: As a marketer with well-known brands that often lead the categories they’re in, Kraft finds itself in an unusual position as it launches a new product. At Walmart Canada, we always strive to make sure the information about the products we sell is always as accurate as possible. by David Brown. They agency team had direct contact with the director and maintained regular conversations, he said. The spread was first teased out on June 22 with an Instagram poll asking people how they like their hazelnut spread, with or without palm oil. Blend in eggs and … 3 % 1g Protein. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to email this to a friend (Opens in new window). As a newcomer to the category, Kraft and Rethink wanted to talk about the product’s taste, and communicate that it is as good as the iconic competitor it is taking on (without mentioning it by name). Post was not sent - check your email addresses! 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