Further information about the Independent Studies Program can be obtained from concentration coordinators. MS in Digital Media Studies - Boston | Northeastern University Club - Marketing Association Northeastern Fund 2022-2023 Northeastern University our expertise Highlights An Award-winning Campaign. (4 Hours). Programs | PhD Graduate Education at Northeastern University COMM3912. (4 Hours). Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Introduces the fundamental principles of communication law and ethics. Data Storytelling, Visualization, and Communication. Customer-Centric Research Methods for Marketing. (1-4 Hours). Communications Specialist. (4 Hours). Analyzing Conversations in Everyday Life. Posted: February 03, 2023. Content is adapted by the faculty depending on the location of the class. Offers students an opportunity to develop their own media products to put their learning into real-world context. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Communication and Privacy. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) )Stephen, A. T., Yakov BartStukent2017. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Singles today have no shortage of options when it comes to ways to find a date. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. MKTG2201. Advanced Marketing Management. Faculty at Husky Communication | Northeastern University | Offers an in-depth look at how persuasive health campaigns are designed and executed. Marketing Research. Engages the question and practice of what it means to develop and maintain a successful online community. Northeastern University hiring Communications Manager in Boston COMM2991. About the Opportunity. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Northeastern University hiring Assistant Director, Digital Marketing Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. (4 Hours). Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. MKTG6210. Examines the development, procedures, economic functions, and responsibilities of advertising. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Succeeding in the Platform Economy. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Marketing Management. (4 Hours). Students are given an historical perspective and a state-of-the-art analysis. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Digital Communication and Media - Bachelor's Degree Completion Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Designed to prepare students to work with audio in modern media settings. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Business Administration and Communication Studies, BS MKTG6222. Swipe on Tinder or make the first move on Bumble. (4 Hours). (4 Hours). Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Diversity & Inclusion. Northeastern University COMM2900. Explores historical, technical, and theoretical aspects of special effects. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Offers students an opportunity to learn how to implement such approaches in practice. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. This course incorporates materials from communication, psychology, anthropology, and sociology. What do you think? COMM2725. Focuses on communication within the context of close relationships. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Investigates how companies can create customer value through artificial intelligence. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. (3 Hours). COMM3445 and JRNL3425 are cross-listed. Crisis Communication and Image Management. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. (3 Hours). (4 Hours). Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Critical Creative Practice. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. (4 Hours). Marketing Analytics. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. (1-4 Hours). Public Relations Principles. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Northeastern University is a private institution that was founded in 1898. Expects students to produce a major paper suitable for publication. (4 Hours). Focuses on the consumer as the key element of marketing strategy and application. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Communication Ethics. What do you think? COMM3500. Marketing - D'Amore-McKim School of Business Go Far NSU is where success begins. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Introduces students to the basic statistical concepts used by communication researchers. 360 Huntington Ave. (3 Hours). . Global Learning - Northeastern University Global Experience Office Northeastern University - Profile, Rankings and Data | US News Best Northeastern University. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Legal Argumentation, Advocacy, and Citizenship. New Product Development. (3 Hours). Ethical issues in persuasion are addressed throughout the course. Communication Studies < Northeastern University MKTG4120. Offers students the opportunity to gain hands-on experience in the communications industry. COMM4901. (4 Hours). Integrated Marketing Communications - Medill - Northwestern University COMM6605. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Dean's Research Fellows. Environmental Issues, Communication, and the Media. (3 Hours). The PDF will include all information unique to this page. Political Communication. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Offers an advanced course in defining and managing an organizations product-market strategy. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Presents a variety of methods for interview preparation. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Managing Customer Engagement in a Service World. Principles of Organizational Communication. Internship in Communication. (4 Hours). 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Special Effects and Postproduction for Television. Communications Specialist in Boston, MA for Northeastern University Reviews contemporary issues and concerns. Covers both the business and the technical aspects of being a voice talent. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Speak with your advisor to determine a plan that works for you. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. MKTG4504. Does not require coding or algorithm development. MKTG2301. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. (4 Hours). Office of the Dean. Examines business issues associated with the entertainment industry. MKTG6218. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. . Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Communication and Gender. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Taught in London. Family relationships are some of the most important and influential relationships in which people are involved. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. (4 Hours). Bouv Marketing and Communications Web Request. (4 Hours). Great Speakers and Speeches. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Exposes students to contemporary perspectives on rhetorical theory and its use in society. . (4 Hours), COMM6501. Northeastern University - Wikipedia Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Tons of great salary information on Indeed.com A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. MKTG4720. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers.
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