Levy, S., 2012. Also, Case Study will describe why Apple Inc. is a very successful company. The court argued that consumers would not confuse the products of the company, as they are not similar in any way. For the past four years, Apple and Samsung have been the key players of an unprecedented legal war. Based on your analysis of the case and other research you undertake through journal articles, other sources, etc., answer the following questions: Provide a brief overview of the smart phone and tablet computer market worldwide. Texas Law Review, 92(7). Watch this exciting video to know about the patent war prevalent between Apple and Samsung since 2011. Lee, P.C., and Su, H.N., 2014. The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. 3 pages. Kim, H. and Song, J., 2013. International Journal of Engineering and Advance Technology Studies Vol. The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. Wired, 20(12), pp.202-209. Apple sued Samsung yesterday, the latest in a long line of IP lawsuits against Android device manufacturers. Samsung should also avoid filing such expensive lawsuits- as they may end up resulting in sunk costs to the firm thus creating opportunities to other competitors in the market. Bergman, K., 2014. Be more market specific- so that it will determine a specific target and design products to suit tastes of the target in order to avoid the patent conflicts (Kim & Song, 2013). Love, B.J. The competition between Apple and Samsung is great thing for consumers because they are forcing each other to improve their products year after year. and Lee, P.C., 2012. Scribd members can read and download full documents. STEP 2: Reading The Apple Vs Samsung Devices Harvard Case Study: To have a complete understanding of the case, one should focus on case reading. The ways used by firms, Apple, and Samsung in this case, to address the problem of infringement of goods, therefore greatly affect the international market for smartphones and tablets (Paik and Zhu, 2013). Apple also requested the court to order Samsung to stop selling the copied products, but the jury denied the request (Shumaker, 2002). Building a Patent Portfolio that Supports Your Business Objectives. However, the decrease in sales before the launch of the iPhone 6 shows that Apple has the edge over Samsung in demand. As a consultant, I would urge Samsung to use strategies such as; The print ad given below should be used in the “Daily Express Newspaper”, in the Life &Style section to Advocate for Samsung products in the market when Samsung opts to implement the focus on lower markets strategy by investing more funds in advertising its products to the public. Apple Inc. is an American multinational, was founded by Steve Jobs in April 1 st 1976, and has head office in Cupertino, California USA. Apple vs samsung 1. Notably, 99 percent of the jury verdict was based on Samsung’s infringement of design patents, with only about 1 percent (around $5 million of the approximately $540 million jury award) based on Samsung’s infringement of utility patents. Your task for this assessment is to read the Case Study 2 - Apple Vs Samsung in your text on pp. ISBN: 9781442560833. Su, H.N., Chen, C.M.L. If the court ruled in favour of Samsung, then it will be compensated US$ 6 million while if it ruled in favor of Apple, Apple would be compensated US$2 million for damages (Helmers & McDonagh, 2013). Different countries have different penalties given to the firm found with copied products, some ban the products from sale while others stop the making of the products, therefore, these penalties greatly affect international marketing as the disputes are usually fought in many countries (Yesilay, Ar, and Temel, 2015.). It started in 2010 with Samsung’s launch of Galaxy S smartphone, which to Steve Job’s disbelief resembled and used similar technology to the iPhone, the breakthrough phone that his company launched three years before. Its software includes the OS X and iOS operating systems and the iTunes media browser ( Fisher , 3). High brand recognition In Apple case study that to review the market broadly, Apple has invested $4.5 billion in 2013 for Research and Development as compared to $2.4 billion in 2011. Steve Jobs had been gone for over a decade. International Journal of Innovation and Technology Management, 12(05), p.1550021. Brazil is another leading consumer country for Apple smartphones as they tend to believe that Apple products are designed to say something about the countries in which they are made in those in which they are sold in (Cotter, 2013). Apple v Samsung – a visual study Even after the dust from the epic Apple v Samsungbattle has settled, the design patent infringement comparisons from Apple v Samsungwill continue to serve as meaningful data points that practitioners can reference when assessing … This case also highlights the importance of conducting a patent search before introducing a new product to minimize the risk of your product infringing a patent. The jury evaluated the case and found that Samsung had truly violated Apple’s patent thus awarded Apple more than sh.1 billion for its damages and banned the sale of the copied Samsung products (Love and Yoon, 2013). Social network analysis of patent infringement lawsuits. Smartphones forecast sales have also shown that Apple was still the dominant operating system having sold 8.36 million smartphones in 2010 and the sales continue increasing over time (Ahmetoglu & Chamorro-Premuzic, 2012). Cotter, T.F., 2013. Bergman, K., 2014. Patent litigation as a leading market indicator. In 1996, the Apple brand bordered on bankruptcy. Winner: We'll see. Law enforcement should make use of these things," Gula said. A California jury ruled that Samsung would have to pay Apple more than $1 billion in damages for patent violations of Apple products, particularly its iPhone. Apple vs Samsung survey questions is a questionnaire to understand customer opinions about Apple and Samsung smartphones. 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