Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. BTS's Jin updates his Instagram for the first time in 2023! Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. The Western Hemisphere: K-Pop Consumption and Engagement. Change Consent | Kpopmap 2022. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . But there are two acts, both K-pop, who leave the rest in the dust. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. "BTS always seem to do better and better after each comeback, especially on the charts. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Like to Laugh. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. . It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. As for the occupation, most of them are students followed by nurses or caregivers. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Without any further ado, please enjoy this article. Check your email for magic link to sign-in. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Tentu, hal ini belum bisa dikonfirmasi. Halaman Selanjutnya. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. From new album releases to concert coverage, our site has it all. 2007 - 2023 6Theory Media, LLC. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. [Online]. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. 28 Feb 2023 06:29:24 The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. You can only download this statistic as a Premium user. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. Participation is voluntary and all information is confidential. [Price List], 5 Steps For Sending The Perfect Demo Submission. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. Register in seconds and access exclusive features. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. K-Pops wide appeal across Asia is due to several factors. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. This is a BETA experience. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. As soon as this statistic is updated, you will immediately be notified via e-mail. All Rights Reserved. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Dec 28, 2020. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. In the K-Pop industry, merch is as important as the music itself. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. As the K-pop fandom's political organization becomes even more mainstream,. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. Top North and South American Cities for K-Pop. First thing first, well see the demography of the surveys respondents. name in many more countries and that they will gradually continue rising even higher," CJ wrote. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. 3. As for students, it is dominated by age ranging from 15 to 20 years old. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. Success! Get full access to all features within our Business Solutions. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Hope it can give you helpful insights or interesting facts about K-pop. In, Korean Foundation for International Cultural Exchange. There are of course male fans, but male fans virtually avoid male idol groups. What do you want to do? For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. BTS always seem to do better and better after each comeback, especially on the charts. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. This game allows players to create or direct their own stories through the members of the BTS. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Your home for data science. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Check out our five best free-to-play Kpop games made especially for KPop fans. Currently, you are using a shared account. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. You need a Statista Account for unlimited access. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. There are 240 respondents in this survey with 140 of them come from the US. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. So again pick an age. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Korean Foundation for International Cultural Exchange. For years, Beliebers stood above all other fan armies on social media. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. These trends are unsurprising for several reasons. Spanish tracks and collaborated with local artists. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Following them, there are 35% of the respondents believe K-pop is time-consuming. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. You need at least a Starter Account to use this feature. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Male idol groups are usually like 95%+ women. statistic alerts) please log in with your personal account. Business opportunities soon followed. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. Other East Asian countries have a somewhat misleading representation within this data. 4. aespa K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Create an account on our community. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Mamamoo arent on that list, but I know they have more female listeners too. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. This is consistent across both Instagram Followers and YouTube Views. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Business opportunities soon followed. Access to this and all other statistics on 80,000 topics from, Show sources information compared tothe number of followers that artist has. 19, 2017, in Los Angeles. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. This is unsurprising given its large multi-cultural population. They have no real life knowledge so they just believe and go hard for anything. Please do not hesitate to contact me. February 25, 2020. account, CJ, says that there is a team of seven people who run the BTS on Billboard! This is a short 5-question survey about the demographics of members of the K- Pop fandom. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. (Normal here means they fall between the two red outer lines in the graph above.) As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. You can also find the Tableau Public visualization dashboard I've created to support this article. However, K-Pop history has seen some exceptions, for example, TWICE. i can't read korean As a Premium user you get access to the detailed source references and background information about this statistic. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. (Fans voted by tweeting the hashtag #BTSBBMAs. Here, Im using Python as the programming language. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. The K-Pop wave has been well documented in the United States. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Show publisher information The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Considering the fact that young women make up a significant demographic in K-pop . Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Top North and South American Cities for K-Pop. ?Click to watch my newest video!https://www.youtube.com/. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Statista. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. rollingstoneindia.com/art-korean-music-videos/. For a better experience, please enable JavaScript in your browser before proceeding. (February 25, 2020). However, EXO was shown to have the highest percentage of males (9.3%). just 24% belonged to that demographic when tickets to the Map of .
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