Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. For example, you can post videos, use social networking sites, and/or create a blog. This feature can facilitate abuse of the system. 0 Consider your resources and your role in ICS. Email can be used to get people: In order for email to work, you need to have a good email distribution list. How knowledgeable is the audience on this topic? * The social media links provided are for reference only. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le AZ Department of Health Services Directors Blog. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Check off the things you would plan to include in your Go Kit and add other items as you see fit. These sites make it easy to establish networks of contacts. (Unit 2), Describe the types of written products used in public information activities. Select the right media to reach the target audience. Resident/Non-Resident, Trainer Program, etc. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Blogs are a good tool to use to communicate with your audience. Having such knowledge enables them to make informed choices that affect their health and well-being. 16825 S. Seton Ave., Emmitsburg, MD 21727 This course can provide a basic understanding of the PIO function for those new to the position. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Do you know what to do to protect yourself and your family? Campaign topics can range from recruiting volunteers to fire safety. Develop relationships with other organizations PIOs B. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. First name. T;)D2Dt `NY"`~XH@P ` Managing Public Information for All Hazards Incidents At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. This course can provide a basic understanding of the PIO function for those new to the position. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. (What will motivate them?). You can find the complete list of courses in the Spanish language course list. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. What are people in your community concerned about? Successful blogs are compelling and current, and encourage interaction with readers. The widespread use of social media means you and your organization need to include social media in your communication strategy. Serves in an ICS role 2. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media The good news is that preventing heat related illness is easy to do if you just use common sense. It can be taken alone or before Basic Public Information Officer Training (G290). Walter Monsour: So, the message was managed extremely well. D. seek media release approval from the Communication Unit Leader., 24. or a non-emergency event. In the next lesson you will learn how to communicate effectively when an incident happens. Final Exam for: IS-29.a: Public Information Officer. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. This course should take approximately 7 hours and 25 minutes to complete. A defining characteristic of wiki technology is the ease with which pages can be created and updated. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Determining hazard impact is a crucial component in emergency planning. Holding the session indoors, if possible. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. A goal that makes you stretch is good. Admissions Fax: (301) 447-1658, Independent Study Program Functions of the Public Information Officer - emilms.fema.gov As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Describe how to manage the news media at the scene of an incident. IS-29.a - Public Information Officer Awareness | FEMA Emergency Describe the target audiences for the PIO. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. endstream endobj 1929 0 obj <. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Narrator: Red Stick Ready targets every segment of the community. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Describe the role of the Public Information Officer (PIO) in an emergency. This process includes: Your goal statement expresses what you hope to achieve through your campaign. D. Identify opportunities for public awareness campaigns. Once your campaign is implemented, the last step is to determine its success. C. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. A directory of your organizations Internet presence. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Use jargon to communicate with your target audience B. if you do not have a sid, Test questions are scrambled to protect test integrity. B. report to the Finance/Admin Section Chief when arriving at an incident. The most important point is is an example of a transition phrase or: A. What is in it for them? Who is likely to be affected by the hazard or threat? The AP Stylebook is used by most of the news media. The Governor is continuing to monitor the situation. 1. If you do not want something recorded by the media, cover it up or shield it with a vehicle. Provide public information, emergency public information, and community education to your internal and external target audiences. A tornado strikes in the Midwest. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Chris Mrela wrote a dynamite report on this a couple of years ago. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. 1. Switchboard: (301) 447-1000 B. describes a writing technique applied to social media content. Work to keep them out of danger as you would any member of the public. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Serves as a press secretary for the Agency Executive or Senior Official during the incident. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. .. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. The Incident Command System is a fundamental element of emergency management. A. PIOs need to have a complete understanding of the community's demographics in order to: A. Print medianewspapers and magazinesare the first type of mass media developed. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Wear your uniform or neat, conservative attire if not in uniform. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us what is role of public information officer in fema? As with ICS, the JIS is as simple or complex as the needs of the situation. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. C. Identify all the news media covering the area. Verdi White: And I believe that that has helped in our relationship with the media. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). What are priorities within your organization? You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Managing public information is another fundamental element of emergency management. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Select it carefully and choose your background wisely. Social marketing is the use of commercial marketing principles to: A. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. 524 0 obj <>stream B. is not bound by public record laws. Admissions Fax: (301) 447-1658, Independent Study Program Campaigns that combine a mix of media are more likely to be effective in influencing people. endstream endobj 495 0 obj <. Serves as an advisor to the Incident Commander. Television is the main source of news for Americans. Tammy Kikuchi: Having the Joint Information Center for this event was critical. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Preparing quality written products including news releases. . Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Supporting information can be described as: A. A public awareness campaign is a vehicle you can use to get your message out about being prepared. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Communicates with internal and external stakeholders. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Responsibilities of the Components of the ICS Organization. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. B. cause the intended audience to act on requests in the message. Lets review the different types of communication tools in more detail, starting with print media. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. The media area is a place where media congregate to help enhance the flow of information. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Develop and pre-test materials C. Develop an action planD. What actions and resources are being used to achieve the objectives? Speak to several members of the media at one time, especially during an incident. C. is presented as a bad example of public information management. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Construct and deliver an appropriate crisis and emergency risk message. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Its community preparedness. (Incorrect), John enjoys boating, swimming, and fishing. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. You should set a realistic deadline and interim benchmarks, as needed. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. With passive voice, the subject is thereceiverof the action. (Passive). The following table shows what you need to provide for a television story, the advantages of television, and its limitations. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Public information is a vital function in disaster operations that . Establishing relationships with news media representatives by being accessible and prepared. An important part of your role as a PIO is to communicate with your community before something happens. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Create clear and easily understood messages. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media.
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