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So I retook my senior photos & brought my ring light with me so my highlight would be poppin. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. continue to use the site without a Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. 2023 BDG Media, Inc. All rights reserved. Its only 12 and today has already been so crazy. Hmmm well that joke is ruined, but who cares! Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. Similar-looking products, two totally different techniques. All rights reserved. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. We are trying out Willam's new line of makeup Coverboy. Your session to The Christian IE 11 is not supported. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. And we can prove it.. See for yourself. Is Skin Cycling the Secret to Better Skin? 2023 Cond Nast. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. The actor describes Harry Styles as "a very kind guy.". And with that newfound influence, that generations values are becoming increasingly visible. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. There's a lot of fun there, too.". Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? CoverGirl is giving gender stereotypes a much-needed makeover. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' I love being extra pic.twitter.com/7Qu1yu8U2P. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. Sep 12, 2019. The monochromatic eye look is absolutely gorgeous. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. A selection of the most viewed stories this week on the Monitor's website. Were run by a church, but were not only for church members and were not about converting people. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. Promise. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. ", "We instantly became friends," Roncal says of their meeting and longterm bond. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). All rights reserved. So its not surprising that its male cosmetics at this point.. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Their prices range from $10 to $18. All the Weird Areas You Can Get Injectables. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? Who needs rainbow highlight when you have this? Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Use of this site constitutes acceptance of our PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! Our 2019 Best of Beauty Awards have arrived check out all the winning products here. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Do whatever makes you happy." Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . Makeup artist James Charles is making history. If you need help purchasing a product directly from Allure, go to our FAQ. Blog Home Uncategorized coverboy makeup name change. Get non-boring fashion and beauty news directly in your feed. But I think CoverGirl also hopes that this means more men will wear and buy makeup. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. "Everything in life is balance. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. I love being extra pic.twitter.com/7Qu1yu8U2P. But will more men follow his lead? For one thing, James has a considerable social media presence in a world that increasingly values social media. "You owe it to yourself to take the time to discover and have fun," he advises. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. CoverGirl announced its newest spokesperson is actually a cover boy. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Hear about special editorial projects, new product information, and upcoming events. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. To view this content, click 'Allow and continue'. 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"She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Did You Hear "Did You Lotion" Growing Up? Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. logged you out. I've Been Single for 8 Yearsand I Blame My Makeup. "If you put [on] just a little, it will enhance the beauty of your eyes.". Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . We know that theres been an increased awareness of queer and trans people in our popular consciousness. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. The Duchess of York casts "no judgment" toward her nephew. Stay informed about the latest scientific discoveries & breakthroughs. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. "You owe it to yourself to take the time to discover and have fun. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Business, Economics, and Finance. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. Can a Jesus Revolution take place again in America? If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Its unsurprising, then, that James himself appears to embody those shifts. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Monitor journalism changes lives because we open that too-small box that most people think they live in. He might not be a household name just yet, but something tells me that he will be soon. Carly Cardellino was the beauty director at Cosmopolitan. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. James Charles is no exception," the beauty brand said in a release. "Fingers work great. This article includes content provided by Instagram. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". pic.twitter.com/088HlYBjQI. In the course of a year, teen makeup artist James Charles has gone from starting an . Gem is . Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. contact customer service Here are some of his different makeup creations that prove just how talented he is. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. James Charles is no exception. No one, that's who. I purchased a glitter and a set of lashes. "We were always cheering each other on from the sidelines." ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Here he is with Katy Perry (that highlight tho!!! 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Crypto TikTok has declared the white eyeliner is back. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. retailers. James, who first earned. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. "Very durable. unless you renew or Were seen as being global, fair, insightful, and perhaps a bit too earnest. Follow TODAY.com writer Scott Stump on Twitter. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. We are trying out Willam's new line of makeup Coverboy. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. By subscribing to this BDG newsletter, you agree to our. According to Huffington Post, it was only a year ago that Charles started his Instagram page. But never has it featured a man. "Just fingers. Blueball is a vibrant true blue packed with silver star-shaped glitters. In the week since, he lost millions of . We ask for your permission before anything is loaded, as they may be using cookies and other technologies. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. An update on major political events, candidates, and parties twice a week. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. "I went from coloring books to my face. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. Science Monitor has expired. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. Willam wears Coverboy Lip Varnish in TruBlu. by blastPRO Mascara. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Wow. Get ready for some exciting news. James Charles Dickinson is CoverGirl magazine first CoverBoy. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. You dont have a Christian Science Monitor I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. After DragCon, COVERBOY will be available on shopcoverboy.com. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. This message will appear once per week CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. But the relationship goes both ways. And if that means shopping COVERBOY, then hey, it's a win-win. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. Start here with our favorite contouring palettes for highlighting and sculpting. Please click here to learn how. It has to stop. We change lives. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) And that's exactly what Roncal is bringing to the table this week. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Your subscription to It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. Get ready for some exciting news. The Best White Eyeliners for Brighter and Bigger Eyes. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . SPOILER, I looked sickening. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. Evan Ross Katz. I could look at this all day long and not get bored. Help keep The Christian Post free for everyone by making a one-time donation today. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. "When she asked me to collaborate, I thought, Absolutely.". or call us at 1-617-450-2300. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. 2023 Cond Nast. Ad Choices. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. I think thats a part of the story here, too.. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. Charles was just named CoverGirls' very first male CoverGirl. "James Charles is no exception. Who is the 17-year-old YouTuber? This is pretty major, if you ask me. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. From everyday glam to eye looks that are packed with color, the social star can do it all. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. The . And that influence is powerful. The singer reveals how grueling life was on the road. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Hmmm well that joke is ruined, but who cares! A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. Who owns Gatorade: Coke or Pepsi? I can be confident with bare skin and with a full face, he told the magazine. That just means more revenue for them.. His skin and makeup are as flawless as you'd think. now that CoverGirl has announced that James is its first male CoverGirl. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. Hope youll give us another try and check out some other articles. Get stories that empower and uplift daily. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with "This type of nonsense has got to be called out. James Charles is no exception. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. "We support anyone and everyone who wants to express themselves with makeup. A weekly update on music, movies, cultural trends, and education solutions. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. Its basically the same thing," Willam tells Elite Daily. Log in to hide ads. coverboy makeup name change. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red).

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